This Year's Young People Don't Want to Wait for Double 11
Posted: Thu Dec 08, 2022 5:05 am
Is the 14-year-old double 11 old? On November 11, 2009, the first Double 11 was born. This is the first time that "11.11" has been given the status of a shopping festival. On Double 11 that year, only 27 merchants participated, but the sales volume on that day was as high as 52 million, which was 10 times the usual amount. The word "carnival" has since become the background color of Double 11. That year, the first batch of post-90s came of age soon, and the first batch of post-00s just entered elementary school. 14 years have passed, when the post-90s and post-00s have become the main force of consumption, will they still pay for Double 11? Recently, the "Double 11" Consumer Demand Survey Report (2022) released by Nandu Poll Center shows that the public's willingness to shop on Double 11 has declined, especially this year.
In 2020, about 85.35% of the respondents expressed their intention to participate in Double 11. This proportion dropped to 83.04% last year, and this year it dropped by about 20%, to only 64.13%. It is worth noting that more than 60% of the respondents in this report are born in the 90s and 00s. On the other side of the coldness of e-commerce double 11, a new Phone Number List consumption model is getting hotter. This year, real-time retail platforms Meituan and entered Double 11, bringing outstanding results. According to reports, from October 30 to November 1, the transaction volume of Meituan's "digital food delivery" orders increased 13 times year-on-year, and 60% of the orders came from post-90s young consumers. In the first 10 minutes of Jingdong’s Double 11, consumers in more than 500 counties, districts and cities across the country have received products delivered by riders. This year's young people are embracing Double 11 with a new attitude.
After the refund, young people are tired of routines "I regret the pre-sale, it would be cheaper to buy directly." "I'm speechless, the price of many things I want to buy has increased, and Double 11 is more expensive than before." At 8:00 pm on October 31, Double 11 officially kicked off, and consumers who participated in Double 11 in advance began to pay the balance for pre-sale products. It was supposed to be a lively carnival moment, but the topic rushed to the top of Weibo's hot search. Many netizens complained that pre-sale products are more expensive than direct purchases, and some people found that there were price changes for products before and after Double 11.
In 2020, about 85.35% of the respondents expressed their intention to participate in Double 11. This proportion dropped to 83.04% last year, and this year it dropped by about 20%, to only 64.13%. It is worth noting that more than 60% of the respondents in this report are born in the 90s and 00s. On the other side of the coldness of e-commerce double 11, a new Phone Number List consumption model is getting hotter. This year, real-time retail platforms Meituan and entered Double 11, bringing outstanding results. According to reports, from October 30 to November 1, the transaction volume of Meituan's "digital food delivery" orders increased 13 times year-on-year, and 60% of the orders came from post-90s young consumers. In the first 10 minutes of Jingdong’s Double 11, consumers in more than 500 counties, districts and cities across the country have received products delivered by riders. This year's young people are embracing Double 11 with a new attitude.
After the refund, young people are tired of routines "I regret the pre-sale, it would be cheaper to buy directly." "I'm speechless, the price of many things I want to buy has increased, and Double 11 is more expensive than before." At 8:00 pm on October 31, Double 11 officially kicked off, and consumers who participated in Double 11 in advance began to pay the balance for pre-sale products. It was supposed to be a lively carnival moment, but the topic rushed to the top of Weibo's hot search. Many netizens complained that pre-sale products are more expensive than direct purchases, and some people found that there were price changes for products before and after Double 11.