There is, on the one hand, the user talking to a robot in real time and, on the other, the machine responding to him based on what it has experienced in that framework. If the machine encounters a new problem, human operators are called in and will act by “teaching” the bots. The robots thus absorb new and varied demands, in a continuous learning process. What does this technology envisioned in films from the last century promise to do Hong Kong Email List in the commercial sector today? How does it impact sales and, in particular, B2B sales? Read on to learn more about these issues. Chatbots in the commercial sector Chatbots are a digital marketing trend and are advancing in the most diverse spheres. In our day-to-day lives, they are found in messaging applications – like that website that we access and which provides a conversation window in the corner of the page, and Facebook Messenger, for example, which has thousands of robots that instantly interact in conversations.
This integration has allowed users to clear up simple doubts and even complete a purchase. Facebook, by the way, was the one who popularized the resource in Brazil, when, in 2016, it joined the functionality, allowing instant automated messages. For Zuckerberg, the novelty would make the conversation with robots similar to a conversation with friends. In the United States, the feature appeared in 2015, but went unnoticed by the market, which did not immediately grasp the relevance of the mechanism for the commercial sector. But software takes communication into a much larger sphere. Rodrigo Scotti, CEO/Founder of Nama, reported at the 2017 E-Commerce Brasil Forum, the largest e-commerce event in Latin America, the successful case with the Poupa Tempo Program , in the city of São Paulo, to which a chatbot.