There’s a bit of a learning curve and the best choices aren’t always obvious. So to help you get your name out there, here’s our Instagram branding guide with 11 advanced tips on how to use Instagram for branding. But first things first, if you’re serious about Instagram branding, you need to set up a business account… How to set up an Instagram business account — A standard account is fine for background remove service personal use, but if you’re using Instagram for branding specifically, switching to a business account is recommended. instagram branding illustration Instagram branding begins with a business account. Illustration by OrangeCrush For one thing, a business account makes it easier to buy ads without Facebook, but there are other benefits as well. In particular, a business account lets users message you directly with a contact button.
If you want to sell branded merchandise, a business account lets you sell items straight from the platform with Instagram Shop. You also get access to Instagram Insights, a useful internal analytics tool that reveals which of your content works and which doesn’t. Luckily, starting an Instagram business account is both easy and free. If you already have a personal Instagram account, just follow these steps: Tap on the menu icon and select Settings. Tap on Account. Tap on Switch to Professional Account. When deciding between Creator or Business, choose Business. (Creator accounts are for professional influencers.) Choose the category that best describes your brand Review your information and tap Done.